Abstract

This article portrays an overview of the five degrees of comunication in education: oralgestural, writing, audio, audiovisual and digital. It highlights the changes introduced by the on-line scenario in the educational process, reflecting on the character of the student, the teacher and the relationship between them.

Abstract

Since its launch several years ago, Europeana has continued to improve the quantity and quality of its content, attempting to offer new services and differentiate itself from the more popular search engines. The Assets  project has contributed to this goal by developing innovative content-based search technologies and services, improving existing functionality, and designing more user-friendly interfaces. This paper describes in detail some of the new services that were implemented in a replica of the Europeana website. A user evaluation process was conducted in several European countries, with a total of 51 usability tests performed. The results reveal the benefits and drawbacks of the portal. The identified problems were systematically prioritized. In the final phase of the project, a redesign resolved 74% of all usability incidents. The result is a number of features that enhance the original Europeana portal, giving the user more and better search tools.

Abstract

Given the standardization of the smartphone as the dominant device for access to information in the digital environment, Spanish radio stations have assumed a presence on these devices in order to attract listeners and facilitate listening. One of the most visible and efficient utilities is the push notifications delivered through mobile apps. This paper analyzes the design, content, and structure of the alerts sent by the four main talk-radio networks in Spain –SER, COPE, Onda Cero, and RNE– during two non-consecutive periods during the 2016/17 season (January-February and March-April). This study proposes that push notifications have the potential to transfer radio’s immediacy and proximity into the smartphone. This article also discusses the journalistic models of the four radio stations analyzed.

Abstract

The consolidation of smartphones as dominant devices for access to digital information and entertainment has redefined the processes of production and commercialization of cultural communication industries. The nature of these screens, which prioritize the visual content over the sound, decisively influences distribution strategies in the audio market: radio operators, streaming music platforms and podcast creators need to adapt their value chains to the habits derived from this mediation, especially in the younger audience. This research identifies the practices of mobile use as an audio receiver among adolescents in Colombia, Spain and Mexico –the most representative countries of Spanish-speaking digital sound consumption– based on a descriptive study on a thousand subjects from 13 to 19 years of age. The results confirm the overwhelming dominance in this music menu in the face of low penetration of radio and podcast word content. The selection is based on personal criteria, with little margin for the prescription of family or friends. There is evidence of the roots of individual listening, linked to the brand and the visibility of audio providers, who are obliged to develop diffusion logics based not only on thematic or genre preferences, but also on the user experience.

Abstract

Given user choices and the commercial offerings of internet providers, WhatsApp has increasingly become established as a new standard for communication by audio, image, and text. This paper explores the role of misinformation during the Covid-19 pandemic by using content disseminated through WhatsApp, thereby making three main contributions: a discussion about the potential shift toward nontextual and nonvisual forms of misinformation; the new social role of audio, namely related to the critique of policies and political actors during the early stage of the Covid-19 pandemic; and the questioning of the First Draft News disinformation conceptual model by proposing a complementary approach that focuses only on factuality. Conclusions were drawn after conducting a content analysis of 988 units of Covid-19-related audio files, images, videos, and texts shared via WhatsApp during the early stage of the pandemic. A typology was identified to address distinct claims that focus on five different topics (society, policy and politics, health science, pandemic, and other), as well as audio messaging trending as a novel format for spreading misinformation. The results help us to contextualize and discuss a potential shift toward nontextual and nonvisual forms of misinformation, reflecting the increasing adoption of the audio format among WhatsApp users and making WhatsApp a fertile environment for the circulation and dissemination of misinformation regarding Covid-19-related themes. In a society characterized by the rapid consumption of information, the idea that content must have a degree of falsehood to mislead is an indicator of the distance between theoretical models and social reality. This indicator is important to identify true content as potential misinformation on the basis of its factuality.

Abstract

Brand creation and management has undergone a substantial change in recent years as a result of new communication strategies, adaptation to the digital transmedia paradigm, and interaction with consumers. The use of an audio identity as a variable in this architecture and its inclusion in the different points of contact with consumers has generated a growing interest in audio branding. This article responds to the need to establish a conceptual basis and the state of the art in order to advance in the in-depth study of the discipline through a systematic review of the literature. This review was carried out in the Web of Science databases for the 2011–2020 period. After the initial filtering, a total of 36 articles were analysed and divided into four areas of relevance: phonetics in brand names, audiovisual advertising and branding, local city or country branding, and political branding.

Abstract

The expansion of the daily news podcast format in the media industry has brought new narrative opportunities and shows the strength of the audio medium. For this reason, a qualitative analysis of the daily news podcast ecosystem has been performed from the strategy and business model perspectives through a comparative study of 14 cases (10 with media parent companies and 4 independent) in the Spanish-speaking segment using semi-structured interviews with the heads of the entities analyzed. The results reveal that daily news podcasts allow media outlets to improve their positioning by forming part of their audience’s routines, and create new revenue streams through sponsorships and brand agreements. Two editorial concepts have been identified: the in-depth analysis of a topic with support from the editorial department, and round-ups similar to radio news bulletins that cover the outlet’s informative key elements. The research also highlights audio initiatives by independent creators in specialized fields who shed light on the format’s potential for news narratives.

Abstract

Podcasting is all the rage. The distribution of audio content has recently gained great momentum on a personal, media and business level. In this context, brands have begun to see the opportunity to use this communication tool to connect with the audience and generate emotional bonds through attractive content. However, there are still few studies that take a rigorous look at branded podcast. This research explores the phenomenon of podcasting as branded content in Spain and Latin America, making a radiography of the current situation of the branded podcast, from a mixed approach, delimiting its features, observing some trends and making a proposal for classification (according to the type of brand involvement, according to formal criteria and basic descriptors of the podcast, according to content, functional and narrative criteria, and according to the nature of the sponsoring company and its relation to the production of the podcast). The search for and analysis of branded podcasts is the main work of this research, with a sample of 100 podcasts, differentiating the branded podcast from other typologies such as podcast sponsorship, corporate podcasts and institutional podcasts. Among the results we highlight the variety of styles and themes in their own sound content, all of them linked to a greater or lesser extent to the business sector of the companies. In addition, these podcasts are broadcast on their websites and audio platforms and are more educational and informative than entertaining. It is therefore an approach to branded podcasting with a proposal for classification that aims to be a first conceptualisation of this phenomenon.