Abstract

Telecommunications reform, one of the pillars of President Enrique Peña Nietos highly-publicized structural reforms, was enacted to recognize as human rights access to: (i) information and communications technology; and (ii) broadcasting and telecommunications services, including broadband and the Internet. The reform also gave the Mexican government the authority to sanction or even split up companies engaged in monopolistic practices, and to establish ad hoc restrictions to minimize undue market advantages for dominant industry players – defined as companies that capture 50 percent market share measured by number of users/audience, capacity or network infrastructure. This article explores several aspects of this new legislation, including regulatory agencies; media and plurality; audience and users’ rights; restrictions to minimize market manipulation; mergers; data retention and geo-localization; and access for persons with disabilities. It also examines various aspects of the legislative process, as well as some broader implications of the new law.

Abstract

Hacia fines del siglo xix, los conocimientos científicos que orientaron la investigación y la enseñanza médica en la Universidad de Buenos Aires trazaron un estrecho vínculo con el saber letrado. De la mano de médicos como José Ramos Mejía (1849-1914) o José Ingenieros (1877-1925), la referencia a distintas obras literarias irrumpió en géneros como lecciones, artículos y discursos catedráticos, y estimuló una formación integral del estudiante, que no se limitara a los intereses meramente clínicos. Asimismo, los cuadros patológicos de célebres personajes de ficción se constituyeron como un recurso didáctico para ejemplificar las explicaciones de enfermedades o degeneraciones estudiadas, principalmente, en las áreas de psiquiatría y criminología. Enmarcado en el estudio del discurso médico argentino del período 1890-1910, este artículo se propone analizar la conformación de un ethos culto y letrado, y los modos en que tal imagen fue proyectada para ser reproducida por el auditorio académico. El trabajo se inscribe en las tendencias francesas del Análisis del Discurso y apela a las referencias teórico-metodológicas de Ruth Amossy (Images de soi dans le discours …, L´argumentation dans le discours, “Nueva retórica y lingüística del discurso”) y de Dominique Maingueneau (“Problèmes d´ethos”, Doze conceitos em análise do discurso ), concernientes a las categorías de ethos (discursivo y prediscursivo) y auditorio . El corpus de análisis está constituido por algunos enunciados producidos por Ramos Mejía e Ingenieros (tesis, lecciones, artículos médicos). Además, se consideran específicas publicaciones de la Revista del Centro de Estudiantes de Medicina (1901-1909) y de los Archivos de Psiquiatría y Criminología (1902-1914), dos revistas fundantes de la medicina argentina durante esta etapa.

Abstract

The new media landscape is characterized by the fragmentation and disaffection of the audience towards The new media landscape is characterized by the fragmentation and disaffection of the audience towards traditional television. Such a context requires innovative strategies to meet the needs of the public and connect with it. This article analyses the ability of Neuroscience to optimize the production of content adapted to audiences. For this purpose, a review of management and economic reports and corporate websites of the European public broadcasters (N=100) was carried out, as well as the evolution of the audience in the period 2010-15. Also, an exploratory analysis and in-depth interviews with open and closed questionnaires was undertaken. The data collect the opinion of neuroscientific experts, Neuromarketing consultants, academics and professionals in European public television (N=22) on the usefulness and introduction of this science for audience research, its possible application in programming, and the role of Neuroeducation in the design of educational programmes. The findings determine that almost a dozen public service media in Europe are already applying audiovisual Neuromarketing as an incipient and innovative tool to test entertainment programmes, commercial spaces and competitiveness improvement strategies. However, it has not been implemented in educational content, which is a core mission of public broadcasters.

Abstract

The aim of this study is to identify which values and emotions are transmitted in the favorite fictional TV programs of children aged between 8 and 12, according to their particular type of structure. Based on the analysis of media consumption reported by participants and their parents, as well as the ratings of children's fictional programs, two fictional programs were selected for this age group (Doraemon and Code Lyoko, with a narrative and non-narrative structure, respectively), and a content analysis of 86 episodes was conducted and validated by inter-rater agreement. The results show that a wide range of ethical and competence-based values are conveyed by both programs, although greater emphasis is placed on life-skill values, with aesthetic and transcendental values hardly being represented at all. While more complex emotions and some basic emotions (surprise, anger, happiness and fear) were found to be present in Code Lyoko, sadness was present to a greater extent in Doraemon. The results reveal that the level of empathy represented by the characters in both series is low, although it is slightly higher in Code Lyoko. The relevance of the study lies in the fact that it provides a useful method for measuring the appropriateness of media content in relation to the psychological characteristics of children, and contributes to establishing a solid basis for media literacy programs from early childhood.