Abstract

In this paper we analyse several television commercials shown on Spanish national TV channels. There are two different kinds of advertising slogans to increase credibility of the advertised products: spots which make reference to nmagic ingredientsn, which are subject to trends and designed to make the target audience fantazise about the characteristics of these products; and secondly, we detect a growing number of advertisements which make reference to the product having been scientifically tested. However, complaints by consumers' organisations and the scientific community are on the rise concerning the abusive use of scientific terrninology on television advertising, as well as the lack of scientific reality of the claims made in the commercials.

Abstract

A picture of developments in the Library and information science profession in 2009 is presented. Topics included are professional skills, values, social image, scientific and professional activities: congresses, conferences, journals, distribution lists, associations and the specific labor market.

Abstract

A picture is presented of the state of library and information professionals and disciplines in Spain. Statistical data are provided about both the number and type of Spanish libraries and archives as well as practising professionals according to geographic distribution, training and job description. Spanish library and information authorities are identified as well as professional associations and learned societies and conferences held. University education is examined describing existing institutions, degree levels and providing data on student enrollment and teachers.

Abstract

This review reflects on the activities carried out during 2014 by four professional associations on Library and Information Science: IFLA (International Federation of Library Associations and Institutions), Eblida (European Bureau of Library, Information and Documentation Associations), Liber (Association of European Research Libraries) and Fesabid (Spanish Federation of Archive, Library, Documentation and Museum Societies). Regarding the situation in Spain, the author regrets the current fragmentation into small local associations, despite the existence of a federation (Fesabid), because this weakens the Spanish professional community as a whole.

Abstract

The regulation of advertising throughout the world ranges from almost total restriction, prohibitions on certain products, limitation of hours or use of some media, to extensive permissiveness with self-regulatory ethical codes or standards established by the publishers or advertisers themselves. This paper discusses advertising organizations in Mexico, and how they evolved from trying to be recognized to the constitution as pressure group with international alliances that are fighting against the promulgation of government regulations and looking for industry self-regulation.