Abstract

Audiovisual advertising tells short stories in a few seconds, using techniques inherited from cinema and television. A resource that gives a special tone or tint to the story is the use of archival images. Some cases are analyzed to describe the different uses of archival footage in audiovisual advertising.

Abstract

The regulation of advertising throughout the world ranges from almost total restriction, prohibitions on certain products, limitation of hours or use of some media, to extensive permissiveness with self-regulatory ethical codes or standards established by the publishers or advertisers themselves. This paper discusses advertising organizations in Mexico, and how they evolved from trying to be recognized to the constitution as pressure group with international alliances that are fighting against the promulgation of government regulations and looking for industry self-regulation.

Abstract

This article examines the implementation of programmatic buying in the digital audio sector. The sustained growth present in the different markets helps the consolidation of this medium that brings enormous benefits to commercial communication. The main aim of this research is to understand the current situation of the programmatic audio advertising buying sector. In order to address the object of study, an exploratory approach has been carried out by applying a qualitative and quantitative methodology developed with professionals from the sector and supported by the collaboration of entities such as IAB and Programmatic Spain. The results show that there is a greater commitment by brands to invest in digital audio due to its flexibility and the ability to send segmented messages with greater effectiveness and consumer engagement. As a non-invasive medium, the inclusion of digital audio in media plans has a direct impact on listener’s attention. Data shows that there has been a significant increase in the consumption of streaming music, online radio, and podcasts. Nevertheless, investment is still focused on traditional radio and the results of the study show a reluctance to plan integrated campaigns. Moreover, the difficulty in measuring return on investment is a major deterrent to the investment attracted. Professionals interviewed say that the market provides transparency and quality guarantees, as opposed to other problems such as fraud in data measurement that have slowed down investment in the past.   

Abstract

Targeted information sources include radar and ADS (Automatic Dependent Surveillance) for civil ATM (Air Traffic Management) systems, and the new navigation system based on satellites has the capability of global coverage. In order to solve the surveillance problem in mid-and-high altitude airspace and approaching airspace, this paper proposes a filter-based covariance matrix weighting method, measurement variance weighting method, and measurement-first weighted fusion method weighting integration algorithm to improve the efficiency of data integration calculation under fixed accuracy. Besides this, this paper focuses on the technology of the integration of a multi-radar surveillance system and automated related surveillance system in the ATM system and analyzes the constructional method of a multigeneration surveillance data integration system, as well as establishing the targeted model of sensors and the target track and designing the logical structure of multi-radar and ADS data integration. Document type: Article