Abstract

The main objective of this research is to analyze the content of YouTuber's videos that have the greatest impact on adolescents and their relationship with the construction of identity. The YouTube platform is one of the most commonly used by Spanish teenagers and around 70% [...]

Abstract

This study focuses on the relationship between preadolescents and youtubers, with the objective of observing how tweens integrate youtubers as referents of a teen digital culture. From a socio-psychological and communicological perspective, a mixed methodological design was applied [...]

Abstract

YouTube is the favourite entertainment platform for teens and pre-teens. It is configured as a space for interaction and collaboration that coordinates collective creativity as a generator of meaning. Because of this, nowadays the platform constitutes an enabling environment for subjectivation. [...]

Abstract

YouTube es una empresa representativa de su contexto originario, la web 2.0, posicionándose como plataforma abierta y colaborativa para difundir vídeos de todo tipo de usuario, con el slogan Broadcast yourself. La adquisición de YouTube por Google la introduce en la búsqueda de [...]

Abstract

YouTube is a company representative of its original context, Web 2.0, that originally positioned itself as an open and collaborative platform to broadcast videos created by all kinds of users; their slogan was, and remains, Broadcast yourself. The acquisition of YouTube by Google [...]

Abstract

The instability in the newspaper business model since the emergence of the Internet disrupted the value chain and has led newspapers to turn to videos as an additional source of revenue. YouTube has become the content distribution channel of choice for most newspapers, which benefit [...]

Abstract

The instability in the newspaper business model since the emergence of the Internet disrupted the value chain and has led newspapers to turn to videos as an additional source of revenue. YouTube has become the content distribution channel of choice for most newspapers, which benefit [...]

Abstract

Social networks are digital media platforms that are frequently used by most of the population. This popularity has facilitated their use in many areas such as learning. This is the case of YouTube, one of the social networks that is most widely used for this purpose. The aim of this [...]

Abstract

As a result of technological innovation and the changing environment, new professions have emerged in recent years. One of these is the influencer, a person who, through their posts on YouTube (the youtubers), Instagram (the instagrammers), and other social networks, influences the [...]

Abstract

This project sits at the intersection of three axes: (a) influencers as the increasing focus of minors’ attention and trust online, (b) sponsored content about eating habits and physical appearance produced by these influencers, and (c) minors’ ability to discern and identify [...]