Abstract

Population growth, disappearance of borders, ease of transport services, and particularly telecommunications networks have led people to interact much more with each other and to accentuate the social aspect of humankind within the general context of globalization. Moreover, the use of media and social networks has led to greater information exchange and closer cooperation, even among strangers. This phenomenon has important psychological implications for individuals in general and especially for librarians and information scientists, professionals who must have good skills to deal with users.

Abstract

Audiovisual advertising tells short stories in a few seconds, using techniques inherited from cinema and television. A resource that gives a special tone or tint to the story is the use of archival images. Some cases are analyzed to describe the different uses of archival footage in audiovisual advertising.