Abstract

Many industries have been transformed by the provision of service solutions characterised by personalisation and customisation - most dramatically the development of the iPhone. Personalisation and customisation stand to make an impact on cars and mobility in comparable ways. The [...]

Abstract

The less glamorous aspects of a transportation system'­s infrastructure, such as signage, ticketing systems, and wayfinding elements, typically get little or no attention from creative professionals. Instead they are purchased directly from manufacturers as minimally customized off-the-shelf [...]

Abstract

The Mobility4EU project created a vision for a user-centric and cross-modal European transport system in 2030 and an action plan to implement that vision. We used a combination of creative and analytical methods to come from problem identification to the action plan applying a user-centric [...]