Abstract

The emergence of new media and platforms has compelled media literacy scholars to review their theoretical frameworks and methodological approaches. Based on a new conception –‘transmedia literacy’– that moves from traditional media literacy (teaching critical media skills at school) to informal learning and participatory cultures, the research behind the present article aims to understand how new generations are doing things with media and how they learn to do the things they do. The outputs of this international research that involved 8 countries were organised into three sections: 1) transmedia skills, 2) informal learning strategies and 3) emergent issues regarding teens, new media and collaborative cultures. Finally, the article deals with the future perspectives of transmedia literacy as a research and action programme.

Abstract

In recent years, Wattpad has become the leading collaborative reading and writing platform allowing young writers to publish their works, some of which belong to the tradition of fan fiction, including stories derived from a source text from popular culture. The main objective of this article is to explore how teenagers reading and writing fan fiction on Wattpad apply transmedia skills related to production and narrative and esthetic reflection. Using a theoretical framework that integrates transmedia literacy, fan fiction communities as affinity spaces, and Wattpad as a tool to promote transmedia reading, we carry out a qualitative study using data collected from workshops, media newspapers, and interviews with adolescents in five different Spanish regions. The results highlight identity-play in the production of the stories, in which fanfics about real-life celebrities from the teenagers’ media universes coexist with original stories inspired by the authors’ personal lives and interests. Likewise, there is a trend toward the hybridization of fan fiction with languages and formats more typical of social media platforms, such as Instagram, with a superficial application of narrative and esthetic transmedia skills related to fan fiction practices.