Abstract

The new definition of the professional profile of information managers in the digital era cannot be uniformly considered, but will be determined by particular variations in each sector. The specific field of audiovisual production, defined by the ever increasing consumption of image-based digital content and a fragmented market of providers, will require a multi-skill profile that is not always compatible with the former monographic identity of information managers in some organizations. This change will not be viable without the provision of appropriate training opportunities that cover all the main new skills requested by this sector, which are identified in this paper.