Abstract

This paper states the need to initiate teachers in the use of the camera, edition and audiovisual production, previous to the introduction of such elements and procedures in the syllabus. In our research, we have argued that syllabus innovations should entail a suitable training option considering the key transmission element: the trainer. Trainers know about television and audiovisual media, especially as spectators. If we wish teachers to introduce a televisual and audiovisual culture we should offer them new support mechanisms. This network of relations can be checked at the crucial time of the trainers’ initial training. If there is no previous contact with camera and edition, it will be extremely difficult for the teacher to be able to properly handle the theoretical concepts ruling television language, and consequently, an important part of visual culture.

Abstract

The culture of a community this every time but influenced by the social media.Through these means social behaviors, styles or forms are introduced of living. The information to arrive to be shared in real time by any inhabitant that has access to her through the radio, the TV., Internet... The idea of facilitating the communication allows to overcome big distances. These differences are subject, among other, to the territorial and space difficulties. In this sense, the communication participates of the literacy and the means with the new right settled down in the Constitution of each country. The right to the communication like one of the crucial tools of the democracy. The Literacy changes the content of the institutional education contributing a new sociopolitical element. The literacy produces the first concretion of the principle educational «education-work». This task is linked with the plans of economic activation. The literacy campaigns have a revolutionary character. These take place starting from the demands of a conscious town that he/she wants to be introduced in the knowledge and domain of the capacities of the lecto-writing, and in general, inside the Educational System. It is common to the literacy campaigns developed in Latin America the participation of the masses. The town alphabetizes and it educates to the town. The popular masses are those that educate through their organizations and in function of their own interests. Among other experiences of communication of masses, in short by means of the use of the TV, we want to highlight the following experiences, channels and programs linked to the current literacy campaigns in the Latin American countries: Chain of Public Community Television Lives TV; The Program of Literacy Alpha-TV (Michoacán); The Class of Literacy and Education for Young and Adults of the IPLAC (Institute Pedagogic Latin American and Caribbean) with headquarters in Havana. With the Programs of Literacy for Radio and TV is sought to impact in the reduction of the indexes of illiteracy. It is also wanted to facilitate an access to the Basic Education and the Permanent Education. This is an objective assumed collectively in the Marco of Action of Dakar, and the agreements of the Conference of Minister from Cochabamba.

Abstract

The Psychopedagogical Orientation helps persons to acquire the elementary competences they need to be rational and critical consumers of the multivarious audiovisual messages that are transmitted through the different televisions. The tutorial action, considered like intentional, planned and preventive task, implies individuals and groups in experiences that progressively are permitting that the subjects conformed an equilibrated scale of values and a consistent autonomy that give them maturity to make the more appropriate and reasonable decisions. In this sense, this is able to prepare and improve the person, especially younger people, to live together with the harassing TV and, at the same time, to use the messages to get information and leisure -without becoming manipulated- and to talk correctly and of creative utilizing their own codes.

Abstract

The advances in the world of sciences contributes to the progress of mankind. It’s really important to take into account the role of TV as a way of expanding and interpreting the information to make society aware of it and to imply an active participation. But mass media do not only have informative values but they are also formative. In this way of disseminating the information there are three factors to consider: scientific community, educational community and, concretely in this work, TV.

Abstract

Mainstream media all over the world have been regulating the behavior of their journalists in social media, fearing these new forms of communications might damage the credibility of their institutions. Those who have not yet done so face with concern this unstoppable challenge and are now outlining their own guidelines for social media policies. In an effort to inspire the design of these new policies, this paper aims to approach the recurring topics in the policies already written by leading media such as AP, American Society of News Editors (ASNE), BBC, Bloomberg, Charlotte observer, Freedom communication, Los Angeles times, NPR, Orlando sentinel, Politico, Reuters, Rockford register star,Saint Louis post-dispatch, Source media group, The Denver post, The guardian, The journal gazette, The Manhattan Mercury, The New York times, The Roanoke times, The Wall Street journaly The Washington post. A qualitative content analysis of 22 of these policies has been conducted to identify these topics.

Abstract

There was a turn in the use of political marketing strategies in Spain with the election campaign of December 20th, 2015. Infotainment television programs were unprecedented in their protagonism, which was part of the candidates’ agendas as they reached out directly to the electorate with a human image. A quantitative content analysis was carried out to further understand the most used topics in these formats, as well as the type of public and private information that is produced about them. To this end, the rhetoric was analyzed from the three most followed Spanish infotainment programs: En la tuya o en la mía (TVE), El hormiguero 3.0 (Antena 3), ¡Qué tiempo tan feliz! (Telecinco); parties with the highest electoral expectations were included. The results indicate a clear prevalence of personal issues as opposed to the more political and programmatic ones, which take second place.

Abstract

The aim of this article is to trace new audiovisual consumption habits, analyzing which screens are preferred by people in Spain when watching different types of content online. In addition, we study the use of second screens, an increasingly common phenomenon. The main sources of data for this empirical study are two original surveys carried out online in May 2012 and in December 2016. The sample size was 1,200 in both cases, and interviews were conducted via the Internet. The target population consisted of Internet users in Spain and the sample distribution was designed to be representative of this population. Our results show that audiovisual consumption habits are changing dramatically, especially when looking at younger users, whose loyalty and attention is even more difficult to attract due to their disruptive practices. In this sense, great uncertainties and risks have emerged in the entertainment industry, although valuable opportunities may also arise.