Abstract

In the last years a communicative phenomenon, the «TV Baby Sitter», has appeared on the most important mass media. This fact represents that TV is becoming an educational and fun substitutive tool on the youngest public, while traditional education symbols –mother and baby sitter– are declining. This phenomenon evidences social, cultural and educative sequenced effects. In the same way, programme planning disarrangement on the infantile TV time has accelerated those effects and helped to change the youth television learning and sociability manners. It has created a gap between baby and adults programmes.