Abstract

Two years ago, we participated on Congreso Iberoamericano de Comunicación y Educación celebrates in Huelva, with a paper about an international studies selection what analize the measure of quality on audiovisual contents for kids. That was our first step to make a researching group, focus on Spanish measure model of quality on children tv´s contents. The research proposal receives fundraising amounts from Universidad of Alicante (GRE013-14), during 2003, and now, from the Ministerio de Educación/Feder, specifically on Programa de ayudas a grupos de investigación I+D+I 2004-2007 (SEJ2004-01830). In this time, we present the first design we have made –2003- and its preliminary conclusions. That means only the beginning of an empirical approach to measure quality level on tv´s contents for kids in Spain. Results show us the changes we must do to simplify the measurement tooling by using factorial analysis as well as school interviews to research claimed entertainment. Any way, we can improve the design until 2007, when we have the goal to make a quality certified process to provide more and better information for the involved agents.

Abstract

Nowadays in Brazil, some social organizations, governments and mass media are discussing the need to establish an oversight committee to guarantee the quality of television programmes, as well as the need to set a system to determine what kind of program is appropriate for every television time slot. Across Brazil, a representative body of children and young people have come to the conclusion that the right to receive quality television programmes is not enough. The children of the new generations think they have the right to access new technologies and the production of their own messages, in accordance with their own creativity, interests and lifestyle projects within society.