Abstract

This research analyzes the current educational models of Public Relations in Spain and Mexico. It also identifies the subjects of the curriculum designed for the teaching of Public Relations. It uses an exploratory sample of 11 universities with long experience and tradition studies [...]

Abstract

In a time of change in the Spanish universities because of the Bologna reform process, a positioning strategy of our degrees that respond to the current professional situation is required. International trends show that flexibility and cooperation with other disciplines are key in [...]