Abstract

Many countries are developing national strategies and action plans aimed at minimising the negative impacts of climate change on biodiversity. The purpose of this paper is to provide a brief overview not only of strategies and plans that have been developed in Australia, but also of research that has been carried out in Australia by the Commonwealth Scientific and Industrial Research Organisation (CSIRO) Climate Adaptation Flagship to assist the development of future strategies and plans. Major points are summarised from key policy documents such as the National Biodiversity and Climate Change Action Plan 2004–2007, and Australia’s Biodiversity Conservation Strategy 2010–2030, as well as the 2009 report on “Australia’s Biodiversity and Climate Change”. Within the first three years of its existence, the Natural Ecosystems theme in CSIRO Climate Adaptation Flagship has carried out studies analysing impacts and identifying potential adaptations across the whole of Australia’s vast terrestrial and marine environments. Techniques used in these studies could be applied easily in other countries and could assist the development of more effective national strategies and adaptation action plans for the conservation of biodiversity under climate change. Booth, T. H., 2012: Biodiversity and climate change adaptation in Australia: Strategy and research developments. Adv. Clim. Change Res., 3(1), doi: 10.3724/SP.J.1248.2012.00012.

Abstract

Consensus and disagreements between China and the U.S. are the key factors influencing the direction that global climate negotiation is heading for. By taking into account the uncertainties of temperature increment and its impact on GDP growth, together with the positive, negative and spillover effects of climate change investment on utility, a strategic simulation model including China and the U.S. is developed. Based on utility and game theory, a sensitivity analysis is conducted. The results show that the first-mover disadvantage exists in the game, and the scale of each country’s climate change investment under non-cooperative scenario is too small to ensure the 2°C target. To guarantee the stability and win-win basis for global cooperation, the simulation results also indicate that it makes sense to assist and compensate technology transfer and funding to China. Jin, Z.-G., W.-J. Cai, and C. Wang, 2014: Simulation of climate negotiation strategies between China and the U.S. based on game theory. Adv. Clim. Change Res., 5 (1), doi: 10.3724/SP.J.1248.2014.034.

Abstract

The technological landscape in relation to the minors presents numerous challenges facing the telecommunication industry, with families and schools. However, academic literature still remains silence in showing the strategic policies that the industry is managing in order to address these challenges. Therefore, this article has two aims: to provide an overview of the state of the art in order to present the main findings of the child protection policies in international telecom companies (17), stressing the analysis regarding their products and services and how do they manage the collaboration with key stakeholders. Research was conducted using qualitative methodology: CSR reports and websites of the companies were analysed in order to define what are their strategic actions, as well as the individuals and institutions that collaborate with. The findings show interesting insights, even with some differences by regions, among the most significant policies pursued by the sector are: self-regulation, product innovation regarding protection tools and a network of collaborations with stakeholders have been established, as an opportunity for facilitating new policies and strategies. In conclusion, telecom industry needs to integrate their policies regarding minor protection, promoting an integral management approach that comprises not only product development but also strengthen relationships with the main stakeholders as parents and institutions.

Abstract

Nowadays, mobile phones are an essential communication tool and even a personal symbol which often defines the personality of the young people of the 21th century. Thus, it is important to analyze the causes and consequences of its success, above all, among teenagers, who are the real driving force behind this technology. The present paper analyzes the main features of mobile phones marketing –product, price, distribution and communication– and also.

Abstract

The audiovisual design of television continuity, as a model of corporate communication specific of television, is an identifying wrapper of the television channels. It has become a strategic model that increasingly manages to create television trademarks and offers values to the audience. It is precisely in this business concept of television channels where the importance of dealing with communication as a fundamental tool has reappeared; a tool that is able to transmit its trademark in order to project an Image and a positive attitude in the audience.

Abstract

The objective of this article is to design and to implement a procedure that integrates management control tools focusing on process, to improve the efficiency and the efficacy. It was carried out an experimental study where is defined a procedure, based in the Balanced Scorecard, which integrates the process management into the strategic planning and their evaluation. As results of this work, we define the key factors of success associated with the four perspectives of the Balanced Scorecard that are linked through the cause-effect relations obtaining the strategic map that allows visualizing and communicating the enterprise strategy. The indicators evaluate the key factor of success, integrating the process with the assistance of a software. The implementation of the procedure in a commercialization enterprise contributed to integrate the process definition into the strategic planning. The alignment was evaluated and the efficiency and efficacy indicators improved the company´s performance.

Abstract

This Work Project presents a case study to be used in masters and executive education Strategy courses to better illustrate the dynamics of competition in markets with demand-side increasing returns. Through the real case of Tesla, this project intends to evaluate the strategic decisions pursued by the firm in the nascent electric vehicle market to overcome the hurdle of critical mass and provide a platform on which e-mobility can realize its full potential. In the analysis that follows, we conclude that Tesla created a model that exceeds the conventional auto business to allow its vehicles to move along the technology adoption curve.

Abstract

This paper explores the creation and use of a long-term global tourism transport model for private and public sector tourism policy makers. Given that technology is unlikely to reduce tourism transport's impact on climate change sufficiently to avoid serious dangers, behavioural change is necessary. The model presented here helps policy makers and the tourism sector evaluate behavioural change measures. Such tools to assess long-term (up to a century) policy impacts do not currently exist. Projecting behavioural change over such long periods is difficult with contemporary economic modelling. This paper's model is founded in psychological economics theory and mechanisms at work in product diffusion. It describes the tourism system based on identifiable mechanisms and not on statistical relations with only current validity. It delivers global numbers of trips and distances travelled per transport mode as a function of transport cost, travel time, population and income distribution. The model is based on theories including product innovation theory (Bass model) and prospect theory (psychological value). It has been successfully calibrated to tourism development between 1900 and 2005 and tested against future low and high growth economic and demographic scenario combinations. Implications for tourism travel and climate change are discussed.

Abstract

A radiography of the state of digital media in 2013-2014 is presented, paying special attention to the situation in Spain, but with international references. Eleven main points are discussed: the crisis in print media, the rise of new media, digital strategies, canon Aede (aka the Google tax), mobile reading devices, brand journalism, data journalism, fact checking, multimedia storytelling, long-format journalism, and computer journalism.

Abstract

In the last century museums have undergone a number of transformations from the conceptual, functional and practical side that have enhanced their communications. The technological revolution, and more specifically the emergence of the Internet, has demonstrated its potential to set up and globalize a set of tools, called social media, able to establish a closer link between the institution and its audience. However, the essence of web 2.0 requires a change in attitude that will eliminate any trace of unidirectionality and allow participation. These requirements affect the configuration of the museum’s communication strategy, which should integrate the digital side and keep in mind the particularities derived from it.