Abstract

This paper one tries to examine the speech of the woman in the spanish advertising, expressed in the World Conference IV on the woman, focusing on her without comparisons with the man, as it has been done in the former studies. The research centres on 442 spots emitted in prime time [...]

Abstract

Nobody questions that advertising is one of the elements of the culture of our time and it generates consumption, being the children the most sensitive objectives. Thus, once the consumption habit is created, it is quite easy to correct its direction, directing it towards the satisfaction [...]

Abstract

Many important filmmakers have perfected their cinematographic technique by filming advertisements. For this reason, it is not surprising that advertising materials are often included when filmmakers donate their work to a film archive. However, these materials are not always properly [...]