Abstract

The main professional profiles created within the social web are identified (such as the community manager and content curator), describing their main tasks, competencies, weight in organizations, and fit with the profile of information professionals.

Abstract

Strategic reflections on analysis of traffic sources for library websites. In an environment where search engine optimisation, exposure to the social web and visitor loyalty become prominent features in web analytics metrics, there is a need for a benchmark with commercial sites to [...]

Abstract

The aim of the present study is to examine the use of social media by 27 news outlets from Argentina, Colombia, Mexico, Peru, Portugal, Spain and Venezuela. To determine how these news media receive and disseminate information as well as interact with their audience, the research [...]