Abstract

Information technologies determine three trends in the management and use of information in companies: corporate transparency, competitive intelligence and use of social media or web 2.0. Corporate transparency, an unstoppable trend despite the economic crisis, affects records management. Competitive intelligence is gathering momentum in some sectors and enterprises, while still not widespread in small and medium-sized enterprise (SMEs) in Spain. When companies embrace the use of social media or web 2.0, this begins to transform their management and use of information.

Abstract

Some aspects that have characterized the evolution of online media over the last year are analysed, paying special attention to pending matters still to be addressed. Since the advent of the internet, media have delegated their survival to technological innovations, and 2014 was no exception. Data journalism, robot journalism, and hi-tech journalism..., are some of the labels devised for different technological models by online media worldwide last year. However, user-centred innovations are the most creative and potentially successful ones.

Abstract

The current situation in Spain of the professional profiles of community manager and content curator is analyzed by considering the following aspects: established profile versus emerging profile, definitions, core objectives (community and content) and three posible relationship scenarios: assumption of content curator duties by community managers, differentiated profiles and hybrid profiles.

Abstract

Las redes sociales proporcionan nuevos mecanismos para participar en la política y se ha argumentado que favorecen el debate, el empoderamiento ciudadano y la profundización democrática. Este hecho resulta crucial en un momento en el que formas de organización política como partidos o sindicatos pierden efectividad. Más allá del debate sobre la capacidad de las redes sociales para provocar el cambio y su influencia en el desenlace de contiendas electorales, estas plataformas son fundamentales en la mediatización de la política y convierten a los usuarios en actores clave a la hora de marcar la agenda pública y construir el relato de los acontecimientos políticos. Este artículo toma como caso de estudio la conversación en Twitter alrededor del proceso participativo del 9 de noviembre de 2014 en Cataluña y basa su análisis en una colección de 2,385,396 tweets.  AbstractSocial networks provide new mechanisms for participating in politics and it has been argued that they favor debate, citizen empowerment, and propel democratic changes. This is crucial at a time when forms of political organization, such as parties or unions, have lost their effectiveness. Beyond the debate about the capacity of social networks to incite change and its influence on the outcome of electoral contests, these platforms have become fundamental in the mediatization of politics by turning users into key players in setting the agenda and building the story around politics. This article analyzes a collection of 2,385,396 tweets from the participatory process in Catalonia on November 9, 2014.

Abstract

Social networks provide new mechanisms for participating in politics and it has been argued that they favor debate, citizen empowerment, and propel democratic changes. This is crucial at a time when forms of political organization, such as parties or unions, have lost their effectiveness. Beyond the debate about the capacity of social networks to incite change and its influence on the outcome of electoral contests, these platforms have become fundamental in the mediatization of politics by turning users into key players in setting the agenda and building the story around politics. This article analyzes a collection of 2,385,396 tweets from the participatory process in Catalonia on November 9, 2014.

Abstract

The main objective of this work is to obtain an in-depth understanding of digital communication strategies employed by hospitals by comparing and contrasting the digital communication of two hospitals of reference in Spain. The main method is content analysis of Facebook and Twitter along with in-depth interviews of hospital communication directors. Results show different communication strategies that depend on organizational goals. The public participated in digital communication within three themes: 1) general, sensitive, and topical health issues; 2) personal and professional projects, as well as initiatives for struggle or sensitization; 3) corporate novelties that encourage public involvement. The use of currently existing platforms of social media from which to manage the online communication should be a priority for hospitals. Multimedia content can help to disclose health information. Online communication strategies are adapted to overall communication strategy and differences in cultural profiles lead to differences in priorities.