Abstract

This article summarizes an investigation into the strategies employed to promote Spanish scripted television (TV fiction) on the Internet. The role of mediation between television networks and their audiences is studied through the content analysis of 515 broadcast-related web sites and 7,849 comments posted by community managers and internet users with assumed feminine digital identities on official and unofficial sites. The official sites are mainly dedicated to providing more information about programs, which represents most of the feedback posted on unofficial sites. Despite extensive activity generated by televised fiction, television networks do not fully exploit these transmedia promotional resources.

Abstract

Fan communities are increasingly important to television fiction series. The department of time television series (TVE) is examined in relation to this trend, with a focus on social networks. A sample of approximately 3,600 people calling themselves “ministerics” participated in the study. The analysis is carried out in the context of the convergence of media and transmedia, where the Net exerts particular influence on their program strategies and their contents, an it is focused to the production and promotion of audiovisual creations aimed at a general audience. This research is of special interest within the field of fan studies because it confirms the intensity and diversity of fans and shows the relevance that it has in national television, particularly in public television.