Abstract

This article summarizes an investigation into the strategies employed to promote Spanish scripted television (TV fiction) on the Internet. The role of mediation between television networks and their audiences is studied through the content analysis of 515 broadcast-related web sites [...]

Abstract

Fan communities are increasingly important to television fiction series. The department of time television series (TVE) is examined in relation to this trend, with a focus on social networks. A sample of approximately 3,600 people calling themselves “ministerics” participated [...]