Abstract

The eGames business (online video games) in Spain generated more than 1.8 trillion euros in profits in 2016. Advertising is no stranger to the potential of this market, and brands study the best ways of approaching and adapting to the world of eGames. In this report, we analyze [...]

Abstract

The earlier stages of high school teachers´ instruction should not ignore the changes in didactics and education innovation introduced by the new opportunities provided by communication and information mass media. 103 students of CAP (Pedagogic Habilitati

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This paper analyzes communication for health in Africa through some fields experiences. These education compaigns show that the communication approaches are little participative. They don’t take into account the socio–cultural reality of local communities and then face various [...]

Abstract

Teenagers and young adults are increasingly using social networks as a means to interact and participate in constructing a multiple speech. Companies take direct options with followers in networks and use these virtual structures to approach their target. The purpose of this paper [...]

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International audience; During the last decade the air transport market was marked by the emergence and development of the low cost carriers (LCCs). The LCCs market share in Europe was indeed multiplied by 3 in 4 years, going from 5% in 2002 to 16% in 2006. This major change in the [...]

Abstract

International audience; In air transport, the evolution of traffic depends upon many economic factors, and on the way in which the markets participants respond to those factors. Although airlines are the main actors, the airports are by no means passive, and their strategies will [...]

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http://www.icas.org/ICAS_ARCHIVE/ICAS2010/PAPERS/090.PDF; International audience; In air transport, the evolution of traffic depends upon many economic factors, and on the way in which the markets participants respond to those factors. Although airlines are the main actors, the airports [...]

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The transport sector accounts for 25% of the global CO2 emissions. All firms in the transport industry share a responsibility for this environmental impact. This paper explores, as one of the first, the attitude of both shippers and forwarders, as the main purchasers of transport [...]

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A review of the major characteristics of e-books, both as reading appliances and as content, includes a description of advantages and disadvantages, functionality, intellectual property, acceptance, market, and other considerations. The multiple different formats, devices and prices, [...]

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The results of a study on the development of a museum-2.0 or social museums and the communication between these organizations and their virtual visitors are presented. We based it on an analysis of the social media profiles of major museums and art centers in San Francisco, London [...]