Abstract

We analyze the systems inside an online newspaper that allow access to news outside their own online media. It is important to know how mass media are using these tools because of the sparse documentation and its constant evolution. We propose a model of analysis applied to seven Spanish national newspapers to know how the information services, alternatives to navigation or search, are being used. Spanish newspapers distribution systems incorporate information based on interactivity and personalization: the kind of information you receive, how, when and where. We also emphasize the integration of social tools for sharing and disseminating news outside of the newspaper.