Abstract

Seeking to understand how today's scholars may, indeed should go about building, maintaining and showcasing their professional reputation, the literature review presented here explores the reputational opportunities available to them in the increasingly open-values based, digital and networked environment of Science 2.0. Using a conceptual framework developed with the help of the European Commission and specifically designed for conducting analytical reviews and audits of the reputational value of scholarly activities, this study, examines in some detail the practices –more than 30 of them- that comprise the present-day scientific undertaking from a reputation-accruing angle.