Abstract
The communication between organizations and their stakeholders has evolved as the waves of competitive challenges that have marked technological innovations (Kanter, 2006). Since 2006 it has become necessary not only to increase interaction particularly via social media, but also [...]
Abstract
There is no doubt that in a globalized market (highly competitive and demanding, which seeks excellence, honesty and business creativity) Public Relations must be constructed as a social science, multidisciplinary and flexible, directed not only to the attainment of corporate objectives, [...]
Abstract
Organizations should include social media marketing as a part of a digital marketing plan. Traditionally the benefits obtained fromsocial media marketing have been associated with not economical ROI, i.e., social ROI (return on influence, return on relationships, return on collaboration, [...]Abstract
The situation of Spanish early career researchers is investigated based on the results obtained from the international project: Early career researchers: The harbingers of change? It is about knowing what are their habits in scientific communication, what role do the developments [...]Abstract
Part 3: - WCNS 2011 Workshop; International audience; Collaborative Intrusion Detection Networks (CIDN) are usually composed by a set of nodes working together to detect distributed intrusions that cannot be easily recognized with traditional intrusion detection architectures. In [...]Abstract
International audience Business continuity of critical infrastructures (CIs) is exposed to various hazards including random failures, malicious threats, natural disasters and human errors, which could generate accidents with serious consequences (fatality, injury, environmental damage, [...]Abstract
In this research work, we introduce the concept of a reputation service to evaluate user collaboration towards community or system goal. Online reputation mechanisms allow members of a community to submit their opinions (feedback) regarding other community members and their publication [...]Abstract
International audience; Efficient vertical handover mechanisms are required to provide service continuity over available and upcoming heterogeneous wireless access networks. They should provide low delays and good accuracy to meet service requirements. In the literature, proposed [...]