Abstract
An approach to the marketing and promotion of library spaces is presented. While library marketing has been extensively studied, much like library design, few studies have been devoted to the marketing of physical spaces. This can be done in four ways: using marketing tools for library [...]
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El profesional de la información
Culture and marketing in Spanish public libraries: activities, initiatives and resources.
Abstract
Today it is essential for libraries to promote the use of their services, make themselves be known and attract readers. This article discusses the cultural dissemination and marketing in Spanish public libraries, based on an analysis of 183 web sites. Information was gathered on activities, [...]- 1
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