Abstract

Our tool is marketing subject to the incipient cultural market that is booming and that does not cease to grow and that increasingly welcomes diverse sectors of the population thanks to all the disparity of offers. This market or cultural marketing we analyze from an advertising [...]

Abstract

This article summarizes an investigation into the strategies employed to promote Spanish scripted television (TV fiction) on the Internet. The role of mediation between television networks and their audiences is studied through the content analysis of 515 broadcast-related web sites [...]

Abstract

 The entire circuit of the book, both traditional and eBook, has moved into the digital realm. Metadata, recommendation algorithms, and programs to limit and control the reading take on a new importance. Powerful digital intermediaries now control most of the author-reader proces[...]