Abstract

The current situation in Spain of the professional profiles of community manager and content curator is analyzed by considering the following aspects: established profile versus emerging profile, definitions, core objectives (community and content) and three posible relationship scenarios: assumption of content curator duties by community managers, differentiated profiles and hybrid profiles.

Abstract

Information and communication technologies (ICT) are often related to economic and social improvements. They have been associated with job creation as well as increases in the quality of work and remuneration. However, at a macroeconomic level, it is noteworthy that while the digitization process increases, employment and wages are generally deteriorating. Referencing EU-15 data, this article explores some uses of these technologies in relation to unemployment and wages, within an economic context marked by increasing problems of profitability and by the rise of financial markets.

Abstract

As a result of technological innovation and the changing environment, new professions have emerged in recent years. One of these is the influencer, a person who, through their posts on YouTube (the youtubers), Instagram (the instagrammers), and other social networks, influences the thinking and the way of acting of preadolescents and becomes their new reference. This influence has repercussions for their career choices and life project. This research seeks the variables that influence minors to want to exercise professions linked to the use of social networks. To respond to the proposed objectives and hypotheses, and adopting a quantitative approach, a questionnaire was applied to 343 Spanish students in the fifth and sixth grades of primary education. The results show that the Machiavellianism variable is the one that shows the greatest differences between boys and girls who want to be youtubers and/or instagrammers and those who do not. The second most significant variable is narcissism, a characteristic of postmodern society and the digital environment. The rest of the variables studied (self-esteem, school commitment, and dominance) differ to a lesser extent.