Abstract

We can´t only be consumers, we must be citizens. This essay argues how audiences should become producers of messages that represent a culture of resistance, from its narrative and aesthetics needs, in order to find a place of sense in a world of screens. Hence, new audiences stop being just consumers to get the status of producers of their own screens. This is a contemporary, political, cultural, technological and communicative possibility. Today, we all have to become producers.

Abstract

This paper analyzes the models of Public Television in Spain (TVE) and Great Britain (BBC), within the different contexts in which both entities are created and developed. We understand that the features adopted by cultural industries do not obey to immovable determinations but are the result of political, economic and cultural circumstances. The discourse of professionals working in these two media -obtained trough in-depth interviews- will allow us to infer the concept of public service inspiring their work.