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This article analyzes and compares the cultural and audiovisual features that determine the styles and informative treatment of similar news content, issued by two private means different country: Peru and Spain. The study was made using the protocol Fact Efficient Model Construction (MOCIAE) and detects a clear bias in favor of the government’s position in both countries. However, as in the Spanish case increased presence of formal elements of staging and multiperspective opinion, the Peruvian version is detected finds treatment and focus less textual and predominantly spectacular, based on the use of resources ambient sound and the violent actions of the protesters.

Abstract

It is known that mining activity is synonym of investment, growing and development, however many times it becomes cause of controversies, difficulties and unrest; not only between the mining enterprise and the impacted communities but also the government gets involved in the conflicts. This happens, because as the actor in charge of regulate mining activities, it has the obligation of assume a position and to decide about the course of these conflicts.

This article aims to identify the strategies of public relations that the Peruvian government has employed in the management of the social conflicts related to the mining activity in Cajamarca, Peru; and determine if these strategies were conceived from a systemic and symmetrical perspective. At the same time, it proposes the use of the press clipping as a public relations tool for systematizing the published information about the conflict; and in a second phase proceed with a qualitative content analysis.

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Sr. Director, leyendo con detenimiento un interesante artículopresentado en la Revista Evidencias en Odontología Clínica 1que trataba sobre “Manifestaciones clínicas bucales enpacientes con amebiasis y giardiasis en Espinar, Cusco” 1 ; seapreció el manejo errado de la terminología parasitológica y deotros elementos de forma y fondo que son importantes aclarar,especialmente para la mejor comprensión de estudiantes yrecién egresados que se pueden confundir al leer dicho artículo.Es así que se refieren los siguientes elementos:

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