Abstract

To move around the country without the use of a personal vehicle entails a connected sequence of several modes of transport. Multiple modes of public and private transport already exist, but no viable unified and integrated system of information. Starting with a theoretical exploration of the business model of door-to-door transport, this article presents the first results of an experimental Innovation & Research project developed by SNCF. The approach is original in two respects: first, it investigates a new so-called distributed business model, focusing on management by local actors. Second, the exploration is undertaken through a form of institutional bricolage that does not prejudge the ultimate solutions. The first findings from surveys conducted with local actors and future avenues for research are presented.