Abstract

Emotion is one of the most used resources for getting and maintening the viewer´s attention in audiovisual context, although with no similar level of success. In this paper, some of the factors that determine the viewer´s emotional impact will be analyzed

Abstract

Emotion is one of the most used resources for getting and maintening viewer´s attention in audiovisual context, achieving different levels of success. We analyses some of the factors that determine the viewer emotional impact, specially the role of the ch