Abstract

New forms of digital communication and participation, the impact of social networks and the need for organizations to maintain a closer communication with their customers lead us to consider our communication strategies. We have to take into account this reality and to seize the opportunities [...]

Abstract

Corporate reputation is affected by the growing impact of online reputation, because of the weight of peer recommendations in social media. Digital prosumers’ (McLuhan; Nevitt, 1972; Toffler, 1981; Tapscott, 1997) autonomy and ability on the internet have led them to integrate with [...]