Abstract

This article explores attributes that correlate with the perception of news overload and the extent to which Spaniards feel overloaded, or not, with the amount of news available. Specifically, this study explores the following attributes: demographics (age, gender, and income), news interest, and consumer paying behavior for online news. The research methods employ a quantitative, explorative approach with data collected from an online survey of 1,439 Spanish adults, 18 years and older, in January 2013.Finally, managerial and theoretical implications are discussed.

Abstract

The probability of paying for a digital newspaper in Spain is analyzed. Using a survey of a representative sample of 2,104 Spanish adults, we show, in general terms, the lack of people willing to pay for digital information. In addition, through a logistic regression analysis, we explore which factors affect this probability and discuss the main practical implications of developing paid-content strategies in the newspaper industry.