Abstract

Big data has become an enormous asset for on-demand content distribution services, helping information supply and decision- making, regarding both the content of the database and suscribers to the database. In this article we describe and define big data and data management in a media company devoted to on-demand audiovisual content distribution: Netflix. This article suggests that big data is a prime strategy in media business and outlines the upcoming challenges that follow its global expansion.

Abstract

New actors who link their activity to content distribution are leading the business of online media content. These actors adapt their operations to the demands of converging media context, and they propose business models oriented to user satisfaction. Among them, Netflix is notably highlighted for leadership in its home market, the United States, and in its international expansion. This paper presents in detail the Netflix business model with a case study that focuses on three key areas: the catalogue and monetization formula, policy relationships with key audiences (users, content providers and internet providers) and its internationalization strategy. Based on the results, the projection of this model in the Spanish media market can begin to be discussed.

Abstract

Abstract:

This paper examines the impact of Netflix simultaneous release on the narrative structure of Mindhunter (2017Today). The analysis of its first season shows that it adopts a structural model unconstrained by the procedural format formula, and that the season is conceived as a feature film that develops a complex main character. Simultaneous release impacts in cliffhangers and episodic plots too, as they become less prominent.

 

Resumen:

Este artículo aborda el impacto del estreno simultáneo de Netflix en la estructura narrativa de Mindhunter (2017-Hoy). El análisis de su primera temporada muestra que adopta un modelo estructural libre de la fórmula del formato procedimental, y que se concibe la temporada como un largometraje que gira entorno al desarrollo de un personaje complejo. El estreno íntegro, además, hace que el cliffhanger o las tramas episódicas pierdan protagonismo.  

Abstract

The core programming activity of the traditional television business has been strongly impacted by the disruptive alteration of the media ecosystem caused by over-the-top (OTT) platforms. Despite the new programmatic challenges that this suggests, such as conquering global audiences or defining engagement strategies appropriate to new consumer habits, OTTs share the needs of linear television that justified the development of television programming. The main objective of this work is to verify the validity of programming in the new context of nonlinear consumption and to determine the importance of the different factors that determine it. The premise is that programming is an enduring activity, regardless of the structural changes in the ecosystem. The factors that condition the activity linked to the development of the offering and, therefore, the function of the platforms as content providers continue in force. However, the impact of these factors varies depending on the different needs of the platforms in comparison with linear television. A hypothetical–deductive methodology is applied based on a literature review of factors related to television programming, followed by an exploratory and descriptive analysis of the main platforms operating in Spain. The results contribute to the generation of a conceptualization of programming as a fundamental activity in the streaming platform system.