Abstract

This article explores intertextuality as a technique that can be used to bridge old and new media literacies for teachers and students who hope to move beyond the textbook model of instruction into a world of online resources, flexible pedagogies and innovative designs for learning. These include the uses of online archives, media studies techniques, participatory knowledge creation, and multimedia analysis and production.

Abstract

The aim of this study is to analyze information and communication competences and their alphabets, both of which are necessary for effective knowledge-based content management. The evolution of the associated specialties or techniques, i.e., literacies, which have emerged to address this task more effectively are considered. The hypothesis that a taxonomic model can be used to order and coordinate literacies, in combination with an application metamodel within the framework of the Voremetur research project, was investigated. The methodology used to complete this analysis adopts an evolutionary approach comprising: (1) a first divergent phase describing the era of literacies and multiple literacies, in which field-specific competences and tools prevail; (2) a second convergent phase of information and digital literacy, whose associated competences become the targets of knowledge; and (3) a third divergent phase, based on multiliteracies, as a consequence of Big Data and its effects, to address which data literacy, together with “digital competences,” emerged as new and complex ways of processing web content. Based on this premise, the classifications introduced by Bawden, Stordy, Secker & Coonan, and Mackey & Jacobson are proposed as a taxonomic model, using the metamodel definition from the Voremetur project. This results in the proposal of a multiliteracy including implementations that range from visual literacy and new media literacy, strategies for the selection of keywords as taxonomic labels, semantic control to define taxonomic categories, to a metamodel definition based on the categories obtained in the taxonomy. The development of the metamodel is presented through a program oriented at higher education within the framework of academic literacy, as a means for incorporation into curricula, including a definition of its paradigmatic and conceptual framework, the factors relevant to its programming and instructional design, educommunication as a didactic methodology approach, and digital educational objects as didactic materials, followed by an appropriate evaluation.