Abstract

Der Beitrag widmet sich der Wirkungsermittlung und -bewertung von verkehrlichen Maßnahmen, die das Mobilitätsverhalten der Verkehrsteilnehmer und damit den Modal Split in Richtung des Umweltverbundes mittels Information und Kommunikation beeinflussen sollen. Im Zentrum der Betrachtungen steht der Maßnahmenbereich „Mobilitätspakete für Neubürger“, dargestellt an den Projekten „Münchner Neubürgerpaket“ und „Neubürgerpaket für die Region München“. Deutlich wird, dass für die dargestellten Projekte eine klare Positionierung und Darstellung eines differenzierten Ziel- und Indikatorensystems sowie zu Methoden des Monitorings und der Evaluation fehlen. Dabei tragen aber gerade auch diese Instrumente dazu bei, auf der einen Seite das Instrumentarium „Neubürgerpaket“ effektiv weiterzuentwickeln und es auf der anderen Seite langfristig auf städtischer und regionaler Ebene zu etablieren und damit zu einer effizienten Verkehrsabwicklung in der Region beizutragen. This paper focuses on attempts to gauge and assess the effectiveness of transport-policy measures which, through the use of information and communication, aim to influence the mobility behaviour of transport users, and thus also the modal split, in favour of ecomobility. The author concentrates on measures associated with “mobility packages for new citizens”, which are illustrated by reference to two projects: Munich’s “new citizens package” and the “new citizens package” for the Munich region. It becomes clear that these projects both lack any clear positioning, and that there has been a failure to set out a differentiated system of targets and indicators, or to detail methods for monitoring and evaluation. And yet it is precisely such instruments which can, firstly, make a contribution to effective further development of the instrument which the “new citizens package” embodies, and, secondly, help to establish it over the longer term at the municipal and regional levels and thus contribute to improving transport efficiency in the region.

Abstract

Recent research related to transport gerontology argues that the autonomy, flexibility and independence provided by the car are fundamental in fulfilling travel needs in later life. Statistics show that in the western world the car is the most used mode of travel among the older population. Despite the importance of promoting transport policies to incentivize people to switch to more sustainable forms of transportation, alternatives to the car are still underused by older people. The aim of this scoping review is to analyze the transport barriers affecting the use of alternative modes to the car in later life. The paper investigates how issues related to personal security, health impairments, service provision, affordability, comfort, attitude, built environment, information and awareness of all transport modes influence modal choice. The analysis of the literature shows that despite the benefits provided by public transport, flexible transport services, taxis, walking and cycling, there are still several factors that negatively affect the use of these modes. The paper concludes by reflecting on potential solutions that might help to create a transport system less reliant on the car and which is able to meet the mobility needs of the older population. Document type: Article