Abstract

At the beginning of the re-examination of the typology of traditional marketing advertising based on classic authors of advertising communication, the two structuring types linked to the new “modi operandi” of the counter-hegemonic advertising practices that figure [...]

Abstract

In the last years we have seen many attempts to transfer the desktop browser experience to the mobile sphere, with poor results. Nonetheless, both devices’ performance improvement and the development of new browsing support technologies are enabling the rise of a new form of mobile [...]