Abstract

In the context of managing social media, metrics showing only financial return on investment (ROI) are losing ground to those that show social media’s primary value as a powerful platform for audience-building and customer relations and conversations. Well-known marketing associations [...]

Abstract

Libraries have for years been using social media to offer their services and collections, and receiving a number of benefits that must be quantified. In times of economic crisis it is essential to show evidence of success resulting from the resources invested. To measure and evaluate [...]

Abstract

Open access to information has brought about a multiplication of data that can be used to carry out statistical analysis on the impact of scientific publications, thus paving the way for new metrics models for scholarly communication. In May 2010 institutional repository Digital.CSIC [...]

Abstract

This article is a summary of the different pathways to publish research data, of metrics for evaluating publishing and reuse, and of the existing services for measuring the reuse of research data. It is not yet possible to accurately analyze the metrics for open research data and [...]

Abstract

Based on an analysis of several sampled political discussions on Twitter, a new methodology is proposed that allows researchers to obtain a significant, replicable, and manageable data sample from a universe of Twitter metadata. The proposal is a new model called Top discussion indicator [...]

Abstract

Based on an analysis of several sampled political discussions on Twitter, a new methodology is proposed that allows researchers to obtain a significant, replicable, and manageable data sample from a universe of Twitter metadata. The proposal is a new model called Top discussion indicator [...]

Abstract

After many years of relatively slow progress, the field of research assessment and discovery has begun to change rapidly. As scholars adopt the web for scholarly communication, more and more sources of information about research impact are becoming available, and at much greater global [...]

Abstract

The objective of this paper is the assessment of the comprehensibility in museum panels, considering that they are addressed to all audiences and written in standard language. The indicators proposed in the scientific bibliography on comprehensibility are compiled. Subsequently, their [...]

Abstract

The relation between infomediary sector and audience measurement is tight: six out of ten entities cited by Spanish companies as data & information source providers are closely related to this area of audience measurement. The media convergence leads to loss of value of some former [...]

Abstract

An overview of the metrics available to evaluate scientific production is presented. The classic indicators, based on citations, and the altmetric indicators, based on downloads and the impact on social networks, are compared. In addition, the advantages and disadvantages of the two [...]