Abstract

We discuss the disappearance of printed newspapers, an important transformation which is a result of, among other factors, the development of information and communication technologies, and the change of press consumers’ habits. By means of econometric models of quadratic regressions and co-integration models we try to approximate the year in which the diffusion of printed newspapers will be near to zero; next, we pose the same problem with regard to advertisement spending in the sector of the printed press because it is one of the main sources of revenue for newspapers. The results obtained do not predict a hopeful future in this sector; for the representative Spanish newspapers, El país, El mundo, La razón, and ABC, the conclusion is that they will have a negligible diffusion in printed formatbefore the year 2020.

Abstract

This article is a theoretical proposal for the new media landscape where many media outputs are made with third-party content. This new form of media is what we could call “metamedia”, because of its singularity and how these medias are being used with other content. From this point of view, this article offers a typology (developed through non-participant observation on the internet) to analyze the new medias and by offering, at the beginning, a definition of metamedia. This article’s findings point to the need to propose a taxonomy that serves to systematize and analyze the different types of metamedia present on the Web. Within this typology, some categories are especially useful to describe characteristics of these metamedias, with examples such as Storyful or Reported.ly, to understand the role of new medias as new mediators. These new medias are developing, in their daily routines, a role as “explainers” and curators of third-party content.

Abstract

Television has transformed through digitization, and as a result, viewers can access content from different devices, which has led to the birth of liquid television. In order to fully understand TV consumption, it is necessary to supplement data from the traditional audience with data from new forms of TV use. This paper discusses techniques for new audience measurement, including asynchronous or linear content consumption, i.e., consumption by the viewer during the scheduled broadcast, and consumption from different screens.

Abstract

Public television has a mission to promote debate around topics of public interest. Twitter is the social metamedia used by TV programs to fulfil this task online. This research analyzes the capability of public television to generate an effective debate through Twitter and also looks at the relationship between physical audience and social audience. We apply a quantitative methodology that employs our own capture and treatment technique to examine the activity generated by the hashtags proposed by six television programs on BBC One, TV3, and La 1. The main finding shows that these programs fail in their mission to generate a robust public debate in Twitter; instead the discussion is generated by a recurrent group of users that control the debate flow around their comments. Finally, the physical audience is not a predictive factor of the social audience.

Abstract

A survey conducted among 5,500 professors and researchers from the three Galician universities received 463 answers. The results reveal a rise in popularity of professional and scientific digital social networks, but it also shows a lack of knowledge about them and inefficient use of them. Ninety percent of Galician university professors are present in a professional or academic network, but only 8.64 percent consider themselves experts. LinkedIn and ResearchGate have the largest number of members, although their average use is medium or low. Biomedical, engineering, and natural sciences scholars use more networks than the two previously mentioned; and social sciences and humanities scholars prefer Academia.edu. In total, 32.8 percent of the three universities’ scholars that answered the survey use social networks at least once a month. Social networks are used primarily to disseminate and follow publications, and, secondly, to get citations and improve reputation.

Abstract

Metamedia and value networks are two emerging concepts in the communication area. The first one refers to the computing transformation of media processes and contexts, both in production and use of the media; the second one relates to the system encouraging information flows, knowledge, and communication social relationships. The revolution of metamedia and digital networks is to be seen in the way people use and consume information, as well as organizations and traditional media outlets. They understand the networks –mainly Twitter, Facebook, and YouTube- as the main value providers, as the present study concludes. This work offers the results of the Media management barometer, a survey undertaken at the end of 2015 and administered to 300 Spanish media companies to check their metamedia transformation and the use of digital social networks.

Abstract

The aim of this study is to observe how the disruptive innovation generated by technologies, processes and information management systems (creation, recovery, traffic, and access), which is implemented through social metamedia on the Web, are adopted by traditional media to rebalance their business models and value-added networks. In the last ten years, print media in Europe have lost more than 50 million copies in daily circulation, and television is suffering from audience fragmentation and loss of advertising sales. Many newspapers around the world have stopped printing and other large media companies have changed hands or undergone major restructuring. The global media industry’s annual growth is expected to be 5.5% until 2018 but digital advertising is estimated at 10.7% per year.