Abstract

The creation of media by journalists has seen a strong increase in Spain in recent years in tandem with the crisis experienced within the news sector. This phenomenon, known as entrepreneurial journalism, is a case of innovation within the field of information. The aim of this paper is to critically examine the contributions of entrepreneurial journalism in the fields of information, labor, and business; examine its socio-political effects; and its chances of consolidation. To do this, the challenges it faces to ensure survival are analyzed.

Abstract

The visibility and the search engine positioning of the main Spanish communication groups’ websites are analyzed. We compare their web visibility to their presence on Google’s search results using SEO analysis tools and a methodology called Aggregated Visibility Index, developed by our investigation team. A comparative analysis of the groups Atresmedia, COPE, Godó, Hearst Magazines, Henneo, Imagina Media Audiovisual, Intereconomía Corporación, Joly, Mediaset España Comunicación, Planeta, Prensa Ibérica, Prisa, Unidad Editorial, Vocento and Zeta. has been done. We conclude that Unidad Editorial is the group with the highest web traffic from Google searches, Prisa is the one with the highest number of external links pointing to its web pages, and Vocento is the group with the highest number of keywords positioned on search engines.