Abstract

In this study we analyse 38 online newspapers in Colombia, with the goal of determining the level of development of cybermedia in this country, taking special account of the incorporation of Web 2.0 tools. This work is part of a bigger project, “Cybermedia in Colombia and Latin America”, which is being coordinated by the Universidad del Norte (Colombia), with the recent support of the Universidad de los Andes (Venezuela). For the empirical research, we applied the model proposed by Rodríguez-Martínez, Codina y Pedraza-Jiménez (2010), with the further objective of building an indicator to measure the development of Colombian online newspapers. The results show that these digital media have low levels of accessibility, visibility and popularity, and therefore low use of tools for interaction, in-depth exploration and personalization of contents. The study concludes with a quality ranking of cybermedia in Colombia.

Abstract

A model is proposed for analyzing online journalism from the perspective of suitability for certain quality parameters and, especially, in relation to certain indicators on the adoption of the characteristic features of web 2.0. This model has been tested with the analysis of eight online newspapers and the results are presented. The model has a modular nature, which permits its application, in whole or in part, to other research projects.