Abstract

The communication companies’ general crisis affects journalists all over the world, and the ones working in the Spanish province of Castellon are not an exception, specially after the closing down of the regional corporation Valencian Radio Television (RTVV) where many of them were employed. To survive, they chose to create their own digital media, competing for a very fragmented advertising market in the local journalism niche. In this paper, the journalistic projects that emerged in Castellón between 2008 and 2015 are analyzed. We describe their business models and their situation. The results reveal two main characteristics of this type of media: lack of a business plan and dependence on public administration content. Both aspects can determine the future development of these ventures.

Abstract

Among the information systems that have emerged in recent years there is iVoz, created in 2012, that comes from the combination of organizational creativity and technological innovation. The creativity of an organization —the Voz de Galicia Corporation - allowed the design of a procedure to deal with information, and consequently to manage its objectives, processes, and results. Technological innovation has made possible an information management procedure focused on very specific aims. The new procedure has allowed the introduction of important changes in the aims of the company, in the production of new information contents, and its dissemination. Details on how this management system works, how it fits into the Corporation , and the main results are explained. Finally, the communication possibilities that are now open, especially for local information, are discussed.