Abstract

Abstract

''' Today sport tourism is one of the largest industry, which have been known as one of the most amazing modern service industries. The present study is a survey in terms of purpose and the method of data collection is field type. The statistical population includes 100,000 sports tourists and 81 senior managers including; the General Department of Sports and Youth of Isfahan Province, the Department of Sports and Youth of Isfahan, the Cultural Heritage and Tourism Organization of Isfahan Province, the heads of Isfahan Sports Boards, the professors of Physical Education, Marketing and the tourism of all universities of Isfahan. Delphi technique was used to prepare the questionnaire, therefore, the researcher-made questionnaire was based on the dimensions of sports tourism. In this study, descriptive and inferential statistical methods were used to analyze the statistical information of the findings in two separate sections. In the statistical description of the subjects through statistical characteristics such as frequency, percentage, mean and standard deviation according to the preparation of the questionnaire was used and in the inferential part of the confirmatory factor analysis method (CFA) to identify important factors in sports tourism. The perspective of the subjects was used on the basis of sustainable development. Furthermore, the advanced method of factor analysis was used in multivariate analysis. Also, its main function is to determine the weight or importance of factors. Moreover, to examine the interactive effect of population characteristics OV Cognitive multivariate analysis of variance MANOVA was used. For the means of establishing the relationship between dependent and independent variables and model presentation Amos was used to measure the fit of the model and to design the model and examine the main purpose of modeling. As well, structural equations (SEM) were used to create a basis for comparing the opinions of experts with sports tourists. The questionnaires of these two groups were coded separately and the information collected was presented using spss22 software. Finally, the variable of sports tourism has little direct effect on sustainable development As a result, it can be said that any economic activity in the tourism industry, destinations must have a thorough knowledge of the market they face and the audience and products and has analyzed its tourism market.

Abstract

This research is a survey study in terms of type and applied in terms of objective. Field method also was used to collect the data in this research. The research population included 100000 sports tourists and top managers of Isfahan Sport and Youth General Directorate, Isfahan Sport and Youth Department, Isfahan Cultural Heritage and Tourism Organization, Isfahan Sport Board Heads, Physical Education Department Professors, and Marketing and Tourism of Isfahan Azad and State Universities (n=81). Delphi technique was used to develop the questionnaire. In descriptive statistics section of this research, frequency, percentage, mean and standard deviation were used based on the questionnaire. In the inferential section, the exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) methods were used to determine the importance and identification of the important factors in sports tourism based on sustainable development with a market segmentation approach from the viewpoint of the research subjects. The advanced method of factor analysis was used in multivariate analyses. Its main function is determining the weight or importance of factors. Moreover, multivariate analysis of variance (MANOVA) was used to evaluate the interactive effects of demographic characteristics. PLS method was also used to establish the relationship between dependent and independent variables. The model fit was also assessed. In order to provide a basis to compare the views of experts with those of sports tourists, questionnaires of these two groups were encoded separately and the collected data were presented using spss21 software.