Abstract

Business communication in general, and advertising in particular, is in need of more targeted and effective approaches. This article introduces mobile advertising and its differential features, including the role of contextual advertising and customized relationship with mobile devices. [...]

Abstract

The main goal of the analysis summarized in this paper is to identify essential economic, technological, social and legal forces that are currently shaping the mobile content sector. Illustrating the nature of their impact should inform subsequent research and provide policy-makers [...]

Abstract

Ecuador is a country that represents the efforts that a few countries in the Latin American and the Caribbean region are making on infrastructures, regulations and policies that are favorable [...]