Abstract

Until now, the paradigm of Human-Computer Interaction has focused on the interaction with two-dimensional interfaces showing the strong dichotomy between the real and the digital. The advent of virtual worlds are opening up new possibilities to develop spaces that can be more appropriate in certain circumstances to show users specific type of information, create physical places or objects which faithfully represent the real world, geolocate or interact with them beyond the limitations of twodimensional images and the written word. Finally, the arrival of the augmented reality aims to go beyond the simulation of a three-dimensional environment on a flat surface such as a monitor showing the three-dimensional virtual objects and take all the digital advantages resulting from this for improve the learning and knowledge human.

Abstract

Social networks have obtained a relevant presence in Communication programs and they are changing the way to disseminate information and engage in dialogue. They permit a more balanced and participatory model of communication between publics and organizations, based in dialogue and conversation, not persuasion. The main objective of this paper is to evaluate how museums are using Facebook to interact and engage in dialogue with their publics. This work asks if they are using this platform in order to be recognized as ‘museums 2.0’. Our results illustrate that the museums we studied (the 100 which are most important on the global level) have a very poor activity on Facebook, and they are not using all the opportunities that this social network offers as an interactive and dialogical means of communication.