Abstract

The present paper exposes a teaching resource, designed to serve as a complement to the Vocational and Professional Counseling Program of High Schools. The WebQuest intended to facilitate students´ self-knowledge, the knowledge of the academic and professional environment and to help them in the process of decision-making. This work also presents the characteristics of the tool, the websites where it is housed, the working methodology, the objectives of the teaching resource, a description of the process the learners should go through in order to accomplishing the task, the most representative result and the final conclusions. As a final conclusion, we underline that the ICTs use in professional counseling could optimize and enrichment those interventions developed in High School centers.

Abstract

The degree of maturity in the digital transformation of the Public Relations and Communication agencies that were associated with the Spanish Association of Communication Directors-Dircom is analyzed. The model for digital transformation proposed by Westerman; Bonnet; McAfee (2012; 2014), based on the vectors of leadership and digital capacity is applied. For this purpose, a questionnaire was sent to those responsible of this type of agencies. Our results identify that 75% of the Public Relations and Communication agencies are at an advanced stage of this transformation, conditioning the demand for new profiles, the reorganization of work and the offer of new services. 80% of these agencies have an integral vision of digital communication, although they recognize that they must automate many of their processes.