Abstract

A study of high quality infographic reports in online media from the 24th Malofiej awards, the top international reference in infographics. Informative uses, functions, internal structures, interactive levels, and multimedia elements are examined. This research uses an original coding card for content analysis, applied with variables that have not been used in similar studies. The results show stylistic and focus similarities with classic reports, along with excellent communicative clarity. Predominate the reports as autonomous, structurally and functionally simple pieces. The use of animations and other iconic and textual elements are infrequent. Communicative effectiveness and efficiency are achieved because of ease of use, simple articulation, and absence of “noise”—all of which are essential in an online product. Further guidelines for