Abstract

The great interest that health generates in people has led to several Spanish institutions of the health sector to improve the communication value of newsletters, online patients forums, brochures, online videos, mobile phone and infography, among others. The aim to educate the patients and differing themselves strategically from other institutions finds in the technology a strategic partner that affords many benefits to the target audience (immediacy, interactivity) and to the organization (brand image, time optimization). One of the most representative initiatives of this trend is the creation of infographies about health matters that, respecting the scientific, informative, didactic and ethical rigour, are spread throughout different media.