Abstract

Gender Studies have placed a pivotal role in mass media studies in the last decade. Power strategies and the relationship that has been established among different stereotypes in TV are the main object of study of this paper. Gender relations are an essential field of analysis of social relations in the field of mass media studies. There is a need to rethink most of the gender constructions implying power strategies. The aim of this paper is to analyze the power strategies that make gender stereotypes possible in TV.