Abstract

Our society is increasingly interconnected through multiple types of networks, and humankind is changing their habits accordingly, adapting to the use of new technologies. We explore the psycho-social characteristics that determine people’s behavior through the communication channels. We discuss some structures of networking in the field of Library and Information Science: mailing lists, directories, etc. We conclude that the work of the information professional fits perfectly in the current wave 2.0 of information sharing.

Abstract

The archaeological sites of Atapuerca (Burgos, Spain), declared World Heritage Site in 2000, stand out for their international repercussion due to the scientific results on human evolution. The aim of science socialization has lead to different communication policies, one for scientific dissemination and another for society dissemination. Although there is no specific transmedia communication plan, all communication resources are taken into advantage, to the extent of creating the Atapuerca Universe. This Universe works as a transmedia model, where prosumers acquire a leading role disseminating contents. The expansion generated from above by the producers is therefore complemented with the expansion from below made by the prosumers, sharing, expanding, modifying and generating new contents. This paper demonstrates that transmedia strategies are applicable to scientific projects.