Abstract

The main aim of this paper is to determine if the Corporate Identity System (SIC) of Universidad Autónoma de Nuevo León (UANL) transmits notoriety elements of dependence to its internal audiences. Likewise, this research analyzes if synergic action of signs, that make up the SIC, increases its effectiveness as a whole. Furthermore, this paper defines if internal publics appropriate linguistic, iconic and chromatic SIC signs.

The trends (obtained from surveys) provide diagnostic data about signs appropriation of corporate identity by university students. This provides the opportunity for these results to be disseminated and thus create expectations for academic offer and exchange with external publics from other universities (domestic and foreign), keeping stakeholders attention. It also allows recommendations for improvement for Internal Public Relations program of Faculty of Communication Sciences (FCC) and for UANL Academic Exchange Office (DIA)