Abstract

«General television is currently branded as rubbish tv. Part of TV programmes might be lassified like this, but we shouldn't»1. With this conference we are trying to specify the sense of high quality tv, which is based on the three main components that form the own television meaning: needs and preferences of the audience, contents, and technical production of programmes. Everything collected untill here has been object of a wide and large debate between professionals and theorics in communication. However, we miss the third axis that takes part from the high quality tv sense, the technical production.